Category: Uncategorized

Marin shares How He got Facebook to spend money on different creatives. As always in dynamic creative, FB was favoring one creative over the other but never to this extent. I noticed that the winning combination had a close-up of the product as a thumbnail, which is our usual winning style of a thumbnail. I… Continue reading Force Facebook to spend money equally in a dynamic creatives campaign

Mark wrote about 5 whys in this thread. First, a definition: The “5 Whys” technique involves asking “why” 5 times. It’s a great way to get to the core of an issue and understand it completely. Each “why” peels off a layer, and when you do it 5 times, you get to the deepest level.… Continue reading “5 whys” to find angles and write copy [with examples]

Hugo wrote this thread explaining his tactic to get B2B orders for his store. Most shopify stores don’t take into account the B2B aspect of dropshipping. Normal customers struggle to buy 1 item, without much of an offer and a great value proposition, it would be hard to ask for more. Start diving into B2B… Continue reading How I get huge multiple orders on my Shopify store [product revealed]

Carl has shared 12 actionable steps with pictures to build a high converting Shopify store. 1. Simple and Clean With this Store we focus on getting across the benefits, trust and value needed for the User to make a buying decision. We focus on elements that work rather than having it designed pretty. 2. Congruence… Continue reading Case Study: Approach to build a store that does 250k/mo with a 4.6% CVR.

Anze talks about persona development in this thread. Let’s say we sell a cold massage roller: Suzy at 22 She is a very pro athlete. She trains hard and takes care of her diet. She likes creatives with nice visuals and cares less about education. She likes images of pro athletes with a product. …10… Continue reading How to sell the same product to 4 different age groups?

The easiest way to sell any item is to figure out the USP of the product and differentiate it from the competition. And the easiest way to do that is to answer: Why will someone buy this product? Initially, I had trouble answering that questions specifically. But as I kept answering that question, I got… Continue reading 4 reasons behind every ITEM purchase [With Examples]

Buyer remorse is a real thing and Eli shares tactical ways to mitigate that. Let’s zoom out for a second and think through the customer journey. Where did the customer find you? What was your pitch on that ad? That’s where the customer’s story began. When your customer hits your site and finally makes that… Continue reading 5 Tactical ways to mitigate buyers remorse

In this thread, Jayden shares how most store owners are calculating their AOV in the wrong manner (and how to do it right). Often times e-commerce businesses have a goal of raising their average order value. While I don’t disagree with the fact that raising the average order value should always be a goal, I… Continue reading You got the AOV wrong ( and how to fix it)

George did this amazing thread where He shared How He used Hidden Collections to scale his store. Before we start… Pop quiz: what’s the worst time to scale an e-Com store? That’s right. At the beginning of the year. Why? Because people have already spent all their money on BFCM and Christmas. And that’s exactly… Continue reading How George used Hidden Collections & 2 more tricks to scale his store

We recently shared a low-ticket product in the Product Research Lab group. It was a Universal Dispenser Pump. (Here’s the Super-Ali link). A group member raised the concern that He isn’t seeing more than $10 profit margin. There are multiple ways to increase your profit margin but the easiest in my opinion is to sell… Continue reading How to increase profit margin on low-ticket products!!!