{"id":167,"date":"2022-03-19T16:54:33","date_gmt":"2022-03-19T11:24:33","guid":{"rendered":"https:\/\/super-ali.com\/blog\/?p=167"},"modified":"2022-03-19T16:54:34","modified_gmt":"2022-03-19T11:24:34","slug":"how-wesley-did-219k-in-49-days-with-pre-orders","status":"publish","type":"post","link":"https:\/\/super-ali.com\/blog\/how-wesley-did-219k-in-49-days-with-pre-orders\/","title":{"rendered":"How Wesley did $219K in 49 days with Pre-Orders"},"content":{"rendered":"\n<p>Wesley wrote this amazing thread where He shared step-by-step strategy to use pre-orders to validated a new product\/brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We launched a new eCom brand and it did $219k USD in the first 49 days on a PRE-ORDER&#8230;<br><br>Here&#39;s what we did and how you can copy the same strategy for your own brand whether it&#39;s a new brand or a new product launch for your existing brand.<br><br>THREAD\ud83e\uddf5 <a href=\"https:\/\/t.co\/ZODarpTHRP\">pic.twitter.com\/ZODarpTHRP<\/a><\/p>&mdash; Wesley St. Amand (@wesstaa21) <a href=\"https:\/\/twitter.com\/wesstaa21\/status\/1500913032943357953?ref_src=twsrc%5Etfw\">March 7, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2>The Plan <\/h2>\n\n\n\n<p>Similar products gave confidence of product-market fit <\/p>\n\n\n\n<p><strong>Our goal:<\/strong> Keep production costs lean and validate the product through a large pre-order <\/p>\n\n\n\n<p>We cut the launch into 3 main stages: <\/p>\n\n\n\n<p>&#8211; Build Hype <br>&#8211; Allow VIP access for Pre-order 1 <br>&#8211; Launch Pre-orders 2 &amp; 3<\/p>\n\n\n\n<h2>Stage 1: Build Hype <\/h2>\n\n\n\n<p>No one knew anything about the brand, so we shot a ton of very compelling content. <\/p>\n\n\n\n<p>Ran FB and IG ads to a locked-up website that collected Names, emails, and SMS.<\/p>\n\n\n\n<p><strong>The follow-up:<\/strong> A Klaviyo flow that thanked them, told them they are a part of the VIP access, educated them on why they need the product\/how it will benefit them. <\/p>\n\n\n\n<p>Then told them to stay tuned. With a CTA to a Google Calendar notification bell available to VIP ONLY. (more hype)<\/p>\n\n\n\n<h2>Stage 2: Early VIP access <\/h2>\n\n\n\n<p>All subscribers who signed up to VIP got notified first with the most compelling offer, which was 50% OFF of what the retail price would be soon. <\/p>\n\n\n\n<p>It worked well &amp; didn&#8217;t need to be over complicated. <\/p>\n\n\n\n<p><mark style=\"background-color:#EEEADD\" class=\"has-inline-color\">&#8220;Only 100 units sold at this price, then it&#8217;s gone&#8221;<\/mark><\/p>\n\n\n\n<p>This is a higher-ticket item, so the savings were significant, we also used that they will be the first people to have the product. <\/p>\n\n\n\n<p>Price isn&#8217;t the only thing here that made people take action, human nature loves to be first and that exclusivity layer being the &#8220;only one&#8221; works.<\/p>\n\n\n\n<h2>Stage 3: Launch Pre-order 2 then pre-order 3 after. <\/h2>\n\n\n\n<p>Anyone who bought we hit them again only the messaging was different <\/p>\n\n\n\n<p><mark style=\"background-color:#EEEADD\" class=\"has-inline-color\">&#8220;buy for friends\/fam&#8221; <\/mark><\/p>\n\n\n\n<p>People who didn&#8217;t buy but signed up got hit again saying. <\/p>\n\n\n\n<p>Pre-order 1 sold out fast, don&#8217;t miss pre-order 2 and displayed the offer.<\/p>\n\n\n\n<p>After that message went out. We then took the best-performing ad from our lead gen campaign and made 20 variations of that ad. <\/p>\n\n\n\n<p>We then launched Purchase conversion ads with messaging saying Pre-order 1 sold out, don&#8217;t miss pre-order 2 with the offer and quantity available.<\/p>\n\n\n\n<p>Then we did the same thing for Pre-order 3 that we did for Pre-order 2. <\/p>\n\n\n\n<p>Pre-order 3 had less savings than Pre-order 1 and 2. Slowly increasing the price. Staying true to what you&#8217;re advertising is key.<\/p>\n\n\n\n<p>To mitigate any customer issues on pre-orders, make sure you are very clear when they get to the PDP or lander they know exactly what they are getting and when they will get it. <\/p>\n\n\n\n<p>Then make sure on the manufacturing end that you can live up to the expectations you created.<\/p>\n\n\n\n<p>Also, within those 45 days. We sent a ton of email and SMS content that was educational and a value add to the subscriber and to stoke the fire. <\/p>\n\n\n\n<p>We also took any FAQs that came up by customers, added them into campaigns to educate on both FB, IG, Email, and SMS.<\/p>\n\n\n\n<p>Pre-orders can be incredible for new brands or brands looking to launch a new product if cash flow is an issue. <\/p>\n\n\n\n<p>Just need to be sure product quality is great and your production can handle it.<\/p>\n\n\n\n<p>We had around 25 returns on the $219k which was people who asked for returns as we didn&#8217;t have a Christmas arrival guarantee, which looking back&#8230; I would have wanted to time it better to guarantee Christmas delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wesley wrote this amazing thread where He shared step-by-step strategy to use pre-orders to validated a new product\/brand. The Plan Similar products gave confidence of product-market fit Our goal: Keep production costs lean and validate the product through a large pre-order We cut the launch into 3 main stages: &#8211; Build Hype &#8211; Allow VIP&hellip; <a class=\"more-link\" href=\"https:\/\/super-ali.com\/blog\/how-wesley-did-219k-in-49-days-with-pre-orders\/\">Continue reading <span class=\"screen-reader-text\">How Wesley did $219K in 49 days with Pre-Orders<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Wesley did $219K in 49 days with Pre-Orders - Super-Ali Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/super-ali.com\/blog\/how-wesley-did-219k-in-49-days-with-pre-orders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Wesley did $219K in 49 days with Pre-Orders - Super-Ali Blog\" \/>\n<meta property=\"og:description\" content=\"Wesley wrote this amazing thread where He shared step-by-step strategy to use pre-orders to validated a new product\/brand. 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