{"id":127,"date":"2022-01-29T19:04:20","date_gmt":"2022-01-29T13:34:20","guid":{"rendered":"https:\/\/super-ali.com\/blog\/?p=127"},"modified":"2022-01-29T19:04:21","modified_gmt":"2022-01-29T13:34:21","slug":"how-to-sell-the-same-product-to-4-different-age-groups","status":"publish","type":"post","link":"https:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/","title":{"rendered":"How to sell the same product to 4 different age groups?"},"content":{"rendered":"\n<p>Anze talks about persona development in this thread.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Angles can unlock your scale\ud83d\udcc8<br><br>&#8230;but there is another layer.<br><br>Persona development can unlock your scale\ud83d\udcc8<br><br>Talk about the same angle to the same person but at a different stage of their life.<br><br>Here we have some examples\ud83d\udc47<\/p>&mdash; Anze Markovic | Performance Creative (@anzedetn) <a href=\"https:\/\/twitter.com\/anzedetn\/status\/1485960207272267778?ref_src=twsrc%5Etfw\">January 25, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Let&#8217;s say we sell a cold massage roller: <\/p>\n\n\n\n<h2 id=\"suzy-at-22\">Suzy at 22<\/h2>\n\n\n\n<p>She is a very pro athlete. She trains hard and takes care of her diet.<\/p>\n\n\n\n<p>She likes creatives with nice visuals and cares less about education.<\/p>\n\n\n\n<p>She likes images of pro athletes with a product.<\/p>\n\n\n\n<p>&#8230;10 years later<\/p>\n\n\n\n<h2 id=\"suzy-at-32\">Suzy at 32<\/h2>\n\n\n\n<p>She thinks she is still very young but her body disagrees with some injuries. <\/p>\n\n\n\n<p>She needs to care for her body more now and she doesn&#8217;t want to visit doctors for every reason.<\/p>\n\n\n\n<p>She wants to be educated a bit more about the product but still likes nice imagery.<\/p>\n\n\n\n<h2 id=\"suzy-at-42\">Suzy at 42<\/h2>\n\n\n\n<p>She is a mom for a couple of years now. <\/p>\n\n\n\n<p>She could be struggling from a severe injury. <\/p>\n\n\n\n<p>She puts a lot of focus on preventing the injury. <\/p>\n\n\n\n<p>She just wants to stay fit and healthy. <\/p>\n\n\n\n<p>She needs more education about the products. <\/p>\n\n\n\n<p>Also through reviews. She values clear info.<\/p>\n\n\n\n<h2 id=\"suzy-at-52\">Suzy at 52<\/h2>\n\n\n\n<p>She could be post-surgery. She knows her body really well. <\/p>\n\n\n\n<p>Here creatives are more about injuries specific. <\/p>\n\n\n\n<p>Some details so the same audience can connect with. <\/p>\n\n\n\n<p>She really wants to avoid painkillers or other substances.<\/p>\n\n\n\n<p>You see here you are talking about the same product all the time but you now have so many different combinations regarding creatives &amp; landing pages. <\/p>\n\n\n\n<p>Once you find a specific audience that outperforms others&#8230;<\/p>\n\n\n\n<p>then you dial into landing pages (advertorial would crush here).<\/p>\n\n\n\n<p>If you liked this post, make sure to thank <a href=\"https:\/\/twitter.com\/anzedetn\" target=\"_blank\" rel=\"noreferrer noopener\">Anze<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anze talks about persona development in this thread. Let&#8217;s say we sell a cold massage roller: Suzy at 22 She is a very pro athlete. She trains hard and takes care of her diet. She likes creatives with nice visuals and cares less about education. She likes images of pro athletes with a product. &#8230;10&hellip; <a class=\"more-link\" href=\"https:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/\">Continue reading <span class=\"screen-reader-text\">How to sell the same product to 4 different age groups?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to sell the same product to 4 different age groups? - Super-Ali Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to sell the same product to 4 different age groups?\" \/>\n<meta property=\"og:description\" content=\"Anze talks about persona development in this thread. Let&#8217;s say we sell a cold massage roller: Suzy at 22 She is a very pro athlete. She trains hard and takes care of her diet. She likes creatives with nice visuals and cares less about education. She likes images of pro athletes with a product. &#8230;10&hellip; Continue reading How to sell the same product to 4 different age groups?\" \/>\n<meta property=\"og:url\" content=\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/\" \/>\n<meta property=\"og:site_name\" content=\"Super-Ali Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/superalicom\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-29T13:34:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-29T13:34:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/01\/How-to-sell-the-same-product-to-4-different-age-groups.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Honey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@superalicom\" \/>\n<meta name=\"twitter:site\" content=\"@superalicom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/\"},\"author\":{\"name\":\"Honey\",\"@id\":\"https:\/\/super-ali.com\/blog\/#\/schema\/person\/702e9cc913f71eafa71986a1524bec69\"},\"headline\":\"How to sell the same product to 4 different age groups?\",\"datePublished\":\"2022-01-29T13:34:20+00:00\",\"dateModified\":\"2022-01-29T13:34:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/\"},\"wordCount\":265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/super-ali.com\/blog\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/\",\"url\":\"http:\/\/super-ali.com\/blog\/how-to-sell-the-same-product-to-4-different-age-groups\/\",\"name\":\"How to sell the same product to 4 different age groups? 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