{"id":114,"date":"2022-01-23T19:10:33","date_gmt":"2022-01-23T13:40:33","guid":{"rendered":"https:\/\/super-ali.com\/blog\/?p=114"},"modified":"2022-01-23T19:12:10","modified_gmt":"2022-01-23T13:42:10","slug":"5-tactical-ways-to-mitigate-buyers-remorse","status":"publish","type":"post","link":"https:\/\/super-ali.com\/blog\/5-tactical-ways-to-mitigate-buyers-remorse\/","title":{"rendered":"5 Tactical ways to mitigate buyers remorse"},"content":{"rendered":"\n<p>Buyer remorse is a real thing and Eli shares tactical ways to mitigate that.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Retail customers make a decision and grab the physical product \u2014 instant gratification. \u26a1\ufe0f<br><br>With DTC, there\u2019s quite some time between \u201cplace order\u201d and delivery (customer gratification). \ud83d\ude9a<br><br>Buyer\u2019s remorse creeps in. \ud83d\udc7f <br><br>Here are some TACTICAL ways to mitigate that:<\/p>&mdash; Eli Weiss (@eliweisss) <a href=\"https:\/\/twitter.com\/eliweisss\/status\/1479991604731600900?ref_src=twsrc%5Etfw\">January 9, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Let\u2019s zoom out for a second and think through the customer journey. <\/p>\n\n\n\n<p>Where did the customer find you? What was your pitch on that ad?<\/p>\n\n\n\n<p>That\u2019s where the customer\u2019s story began.<\/p>\n\n\n\n<p>When your customer hits your site and finally makes that purchase, hype is at an all-time high. <\/p>\n\n\n\n<p>They\u2019re sold on what you are selling. They are all in. <\/p>\n\n\n\n<p>Most brands then go radio silent until delivery. Don\u2019t be most.<\/p>\n\n\n\n<p>Take the time between the order placement and order delivery to set your customer up for success. <\/p>\n\n\n\n<p>Here\u2019s what that means:<\/p>\n\n\n\n<ol><li>Explain what success using your product looks like.<br>What should they expect once they receive it?<br><\/li><li>Instead of cross-selling, \u201cre-sell\u201d your product.<br>Take the time to help them feel good about the decision they made. Explain what the brand is about. <br>Share why your product solves their problem most effectively.<br><\/li><li>Ensure you set realistic expectations around shipping time, and take accountability when there are delays. <br>There\u2019s nothing that gets customers more frustrated than delays and a brand saying \u201cnot our fault&#8221;.<br><\/li><li>Set up a CX function that can proactively monitor questions that come in often and funnel that back to the site and email welcome flow. <br>How can we answer these questions before the customer even asks it? This kind of stuff really makes a difference.<br><\/li><li>Lastly, ensure your marketing accurately depicts the product your customers are getting. <br>There\u2019s nothing worse than getting a janky version of what you expected. <br>Set expectations properly so that customers feel they are met. <br>This might sound basic, but it\u2019s pretty rare.<\/li><\/ol>\n\n\n\n<p>Oh, and if you learned anything from this little thready thread, feel free to thank <a href=\"https:\/\/twitter.com\/eliweisss\" target=\"_blank\" rel=\"noreferrer noopener\">Eli<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buyer remorse is a real thing and Eli shares tactical ways to mitigate that. Let\u2019s zoom out for a second and think through the customer journey. Where did the customer find you? What was your pitch on that ad? That\u2019s where the customer\u2019s story began. When your customer hits your site and finally makes that&hellip; <a class=\"more-link\" href=\"https:\/\/super-ali.com\/blog\/5-tactical-ways-to-mitigate-buyers-remorse\/\">Continue reading <span class=\"screen-reader-text\">5 Tactical ways to mitigate buyers remorse<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tactical ways to mitigate buyers remorse - Super-Ali Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/super-ali.com\/blog\/5-tactical-ways-to-mitigate-buyers-remorse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tactical ways to mitigate buyers remorse\" \/>\n<meta property=\"og:description\" content=\"Buyer remorse is a real thing and Eli shares tactical ways to mitigate that. 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