In this post, Brooks shares how He crossed the million mark with TikTok ads.
I’ve never seen anyone reveal this much sauce for free so show love.
Hopefully, you all enjoy this.
Okay, let’s go…
$1.4m 100% TT ads with a Heated Jacket.
Don’t remember how I found this product but it showed up on my list.
Available creatives usually determine if I test a product because I’m lazy.
The Heated Jacket had two videos I really liked So I launched my Chad Test s/o @wifimade
Launched 10 adsets x $40 each with 3 different creatives.
Got side-tracked with Latinas so didn’t check for a couple of days.
When I checked $835 spend for $1950 back.
2.3 ROAS eh
COGS $30 (I thought) Was selling at $59.99.
Don’t hate 2.3 ROAS but need better for such a risky product (sizing, electronics, etc).
The Store was a slightly “branded” general store with a quick bs product page.
So I chose to do two things
- Brand/niche down the store & improve product page
- Increase Price by $10
These changes got me to 3.8 ROAS.
Added $1k in ad spend midday after saw it rolling.
10 x $100 adsets using best performing creative from test campaign.
Spent $1.3k for $4.9k 3.8 ROAS.
The next day added another $1k in ad spend targeting men only based on data I had + male in the main ad.
The men-only campaign sucked.
$2.2k spend for $5k 2.3 ROAS.
Over the next few days, I was killing any bad adsets and lower ad spend.
$1.3k spend for $4.1k 3.2 ROAS.
Mostly being carried by a “new” creative now with a girl.
The “new” creative was one from the original test that started getting spent.
I’ve seen TikTok do this often.
A creative won’t spend much early but eventually starts popping when spend gets allocated.
So at this point, we’re at $4k days with a 3ish ROAS.
Randomly realized me and my supplier were not on the same page.
I thought the $30 quote included a power bank (it didn’t).
A power bank would be an extra $12 so now $42 COGS.
AND it had to be shipped separately (nightmare).
This meant no profit for all previous sales.
Regroup.
Decided to add variants.
Old offer: $69.99 option.
New offer:
$69.99 no power bank.
$79.99 with a small power bank.
$89.99 with a large power bank.
AOV jumped $70 – $85.
Conversion boost due to a more clear offer.
ROAS jumped to 5+
$1.1k spend for $5.7k.
Blessing in disguise.
Time for degen scaling.
I guess it’s also time for post-purchase upsell (I’m lazy).
Launched first big-scale campaign.
10 x $300 adsets made up of top interests from the original campaign using the “new” creative from earlier.
Killing any unprofitable adsets.
Added $2.5k spend.
$3.6k spent for $25k 6.9 ROAS.
Now it’s easy – spend more.
Added another 10 x $300 scale campaign with the same creative.
Also launched a test campaign for the first custom content 10 x $40.
New custom content was solid.
$6.9k spent $42.6k back 6.1 ROAS.
Goal: scale custom content and slowly trim down old creative to become fully custom.
Now launching my 10 x $300 scale camp daily with custom content.
$9.9k spend for $52k 5.2 ROAS.
Next day $13.3k spend $70k 5.3 ROAS.
And a new custom creative has 9 ROAS on a 10 x $40 test.
It’s now Black Friday exactly 14 days in.
Launched 2 scale campaigns + Retargeting with the newest custom creative tested the day before.
$21.1k spent for $157k 7.4 ROAS.
7.4 ROAS on $156k day dropshipping jackets.
At this point, the maintenance phase begins.
Constantly trimming fat and testing new creatives – scaling where possible but never spent more than $22k/day.
Spent $116k for $790k the week following BF for 6.8 ROAS.
Kept selling into Christmas / January and even some Feb nothing crazy.
Tried to keep this post as short as possible and had to leave out a lot.
Here are the total stats for the 30 days
Adspend: $238,789.30
Revenue: $1,414,224.87
ROAS 5.94
Profit: $420k before refunds/chargebacks still TBD but roughly $340k – $350k after everything’s settled.
Below is going to be the URL to store and the main ad used.
Gonna delete those within a few days for numerous reasons so take a look now.
Launched many ads/versions but this exact creative was the biggest winner by far that scaled on BF.
(creative with the 9 ROAS during the test).
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