Toozer has shared his out-branding process in this thread:
If you’ve seen the sunset lamp product on TikTok or Facebook, then you may have come across one of my ads.
I was one of many that were able to profit from this product and I’m about to show you exactly how I did it.
Finding the product
I needed a product that was untapped but also working for others.
I did this by searching social media and trend stacking.
I found trends happening and used this to my advantage.
I trend stacked to validate the trend and used social media to validate if the product was able to be scaled.
How did I know the product was going to be a winner?
That leads me to the next step.
Competitors
I studies my competitors and looked at the ads they were running.
They weren’t and I knew I can make them way better. So that’s exactly what I did.
I changed them by:
- Adding better music
- Using the correct TikTok Sounds
- Creating better UGC videos
- Creating more engaging videos
- Use the sounds/beat drops to show the wow factor of the product
This made me the top competitor with this product.
Just by creating better ads and TikTok videos.
But that wasn’t it. I needed to convert them.
Out branding
I created the high-performing ads but now I needed to create a strong brand.
The branding of this product was what was going to completely put me at the top.
Again I studied my competitors and knew that this was something I can capitalize on.
Logo
I created a logo for the product.
This gave a more branded feeling and made my brand feel more trustworthy.
Custom packaging
I created the logo and now needed to have custom packaging.
I stamped the logo where I could and created packaging that created the branded feeling.
Again the point was to create a brand instead of a drop-shipping product.
When a customer received the package this is the exact feeling they got, which leads to fewer refunds.
Name change
Sunset Lamp was the name used for the product.
I changed mine to “Aura Lamp”
This simple name change put me at the top of google searches and was what really helped this product take off for me.
It separated me from all the other competitors.
Keys to my success:
- Trend stacking to find a product for the trend
- Researching my competitors and finding areas I can improve on
- Out-branding them
If you liked this post, Make sure to thank Toozer