Gray took a product from 0 to 17K in 9 days by using TikTok organic.
Here’s the thread:
How we scaled 1 store to 17k in 9 days with zero ad spend.
This is repeatable and proven to work.
well, how did I do it?
it’s simple really,
take a fun product, make videos with it, and go viral on TikTok.
ok, but REALLY… how did you do it?
Let’s break down everything that made me successful with this store.
Firstly, I found the product by scrolling on TikTok,
I saw another brand had begun to advertise it, but they only had one viral video,
I knew I was better.
I knew I could do better.
They were lacking some serious innovation,
So, I made faster, more engaging content, and I attacked from multiple marketing angles.
I did it better.
So, I started my account and ordered the product to my house,
I started making videos like clockwork,
For the first 24-36 videos, 6 posts a day,
2 in the morning.
2 in the afternoon.
2 at night.
no hashtags.
trending sounds.
Within 24 hours I was shocked to have already made sales
I knew I was on to something to I pressed on.
My 15th video absolutely blew up. (7.4 mil views) Funny enough,
I put the LEAST amount of effort into making this video,
I LITERALLY made it in 12 seconds and called it a day.
Let’s take a closer look at WHY that video went viral,
Why was a video of me talking so incredibly engaging?
Here’s the real reason why that went viral.
People didn’t know what it was.
No one really knew if it could go “forever” or not
A big argument about this ensued in the comments.
All of the wanna-be scientists, physicists, and nerds alike couldn’t put their ego aside,
EVERYONE and their grandma was arguing about this (go look for yourself!)
Lesson in here.
CONTROVERSY = VIRALITY
Controversy is a cornerstone principle of virality, and I accidentally stumbled upon it.
So I took advantage, and remade this video 5-6 times, raking in millions of views each time.
I doubled down with my content and the sales followed.
WATCH THE FULL VIDEO for
- How I find products.
- How I craft my accounts.
- My FULL posting strategy.
- The epic DOWNFALL of this store.
- Lessons I learned.
If you liked this post, thanks Gray.