Manual CPC shared how He acquired 1800+ customers at $7.4 per customer.
One Product Keyword Method:
After researching viral trends, I started by creating a one-product store by utilizing the keywords everywhere chrome extension.
I purchased a domain to match the main product keywords. then I generated cold traffic by targeting that keyword.
Campaign Setup:
I start on Manual CPC with extremely low bids on popular keywords.
If you created a one-product store to match the product keyword, your quality scores will help by allowing you to rank #1 on Google.
Your CPC bid X Your Quality score = Your Ad Rank.
Scaling to an open budget:
On this campaign, I will scale it until it has an open budget, meaning that the budget will reach the maximum search impressions.
In this case study, I was only using search ads on my stores and I ended up using TikTok ads later on one store.
Building Systems:
Once one store is producing profitable sales consistently, I started building systems to automate the fulfilment.
I created a group chat with my VA and my agent on Skype, they discuss any size changes or any product replacements
Scaling Horizontal:
One-Product stores targeting profitable keywords are cash cows.
Once I scaled to the maximum search impressions, I set a Target ROAS bidding strategy to automate the ROAS, and move on to building another store to get more search impressions.
Proving more concepts:
Before acquiring 1,800+ customers in a day, I had to prove multiple concepts on the same stripe account.
I created multiple stores and rinse and repeated my methods on Google Ads until I had over 5 stores at once doing $1,000+ per day in sales.
Setting up the backend:
I set up SMS marketing and started working with an email marketing agency to help produce an extra 20% of sales from emails.
It was totally worth it since this automated email marketing and all I had to do was focus on the Google Ads Management
Google Optimize:
I started to split test higher offers and bundles since I typically start with the lowest possible pricing.
Google Optimize allows you to A/B split test landing pages to find the best performing offer or angle.
Offer Testing Success:
One of the split tests was incentivizing a higher AOV and it really helped me gain confidence that my website was the best possible website selling this product.
At this point, I was ready to invest in content to take this store to the next level.
Purchasing Content:
I contacted a good friend of mine who has a studio to shoot professional content.
He has one of the best video production guys in the world so I knew it was worth investing thousands of dollars into. Here’s where things get crazy!
Launching on TikTok :
One day before the $35,000+ day, it was my first day ever using the TikTok Ads manager.
I Immediately set up a cost cap campaign with a $50 budget.
When I woke up, it had a 6$ CPA, I raised the budget and spent $984.03 on the first day.
Bid Testing Strategy:
I set up multiple cost caps after doing a fair ad test to scale the best creatives and find winning bids.
I duplicated the adgroup multiple times to test bids from $7-10.
I spent $8,854 on TikTok Ads that day and Google ads Spent $4,683.89.
The lesson is, once you prove a concept, Re-invest your profits to go multi-channel! Never be complacent and constantly look for areas of growth.
If you got a good value from this post, make sure to thank Manual CPC.