Taylor shared an amazing networking strategy in this thread.
TikTok has only been a viable platform for DTC brands to market for about a year or so, but there are already hundreds of ways that you can leverage it to make 7 figures.
There’s one way to do it that has crushed it for us, and I want to share it with you.
Tons of marketers will talk about ads, spark ads, organic content, and live video strategy.
Ours is a strategy that doesn’t get talked about much, but it’s extremely profitable and the content goes mega-viral.
In this post, we’re going to talk about how most people use the TikTok Creator Marketplace all wrong, and what you can do to use it right.
Instead of thinking about it as a marketplace, think about it as one of the best places to do networking in 2022.
It’s impossible to get in touch with winning creators on TikTok. Unless they follow you, their DMs are unavailable to you.
The best place to reach TikTok creators is on the “marketplace”.
This message you’re about to read can be swiped to make connections that make money.
Hey {name}, me and my friends have been sharing your vids back and forth in a group chat. We love everything you post! I work for {brand} and we want to send you some product, no strings attached. If you wouldn’t mind sharing your address, we can send that right over to you!
We see a 20-25% response rate when we send this message to creators.
Of the people that respond & receive products, 30% of them will post a video about the product they’ve received from you.
When they post you, you’ll effectively get a shout-out that only costs you your COGS.
We’ve had videos hit 10+ million views from this alone.
Not every video will go viral, but impressions are impressions.
For every video that gets posted for free, we send this follow-up message.
You can swipe this too.
{name}!!! That video was amazing! Thank you so much! We would absolutely love to use this on our platform to share with our customers. Do we have your permission to repurpose this? If so, we’d love to work out an affiliate deal with you.
You’ll get an emphatic “YES” from nearly every person you send this to.
Once that happens, you put them onto a generous affiliate deal with a platform like Refersion, and run their video as a spark ad.
You can repeat this as many times as you need to in order to print $.
Now, some background on the creator marketplace.
Getting listed as a brand on the Creator Marketplace is like creating an account on any other social platform.
Once inside, you can filter by niche, region, and followers to make it easy to find the right creators for your brand.
Our team used this TikTok Creator Marketplace strategy to win an award for our campaign with M&Ms.
We increased their sales by 457% by doing everything you just read in this post.
You can easily do this too if you follow our exact method.
Remember, just like Facebook, it won’t be a magical money printer forever.
Execute today so you don’t miss out on this massive opportunity!
& if you want more content about how to work with influencers at scale without paying upwards of 6 figures in fees, follow Taylor Lagace.