Elliot shared the TikTok ads setup that He used to make millions for him and his clients.
There are 3 variables to every campaign:
Product, ads, landing page.
This is the only resource you need to get your ads right.
First of all, stop stressing about spark ads, ACO, automated rules, and anything else like this.
The only reason people talk about these is to look ‘different’.
When you’re a beginner with a small budget, these don’t matter.
Before getting started, know that you’re going to need $200 for your ad spend.
You can make the creative yourself, ‘borrow’ it, or pay to have it made.
We set up 3 ad groups, $20 (or higher) per day each in a single campaign optimized for conversions.
In these ad groups, optimize for ‘complete purchase’ if you’re spending at least $100 per day or ‘add to cart’ for anything under.
These ad groups need broad targeting.
Either one interest each, or keep them all the same with just age & location(US/CA) set.
Why 3 identical ad groups?
When we let TikTok do all of the targeting work for us, there’s the risk that we incorrectly optimize or over-optimize.
This gives us 3 chances.
Do not set up interest targeting like you would on Facebook.
Just don’t.
For test campaigns at low budgets, lowest cost bidding is going to remove a lot of friction around getting started.
Leave comments on for an engagement boost (YOU NEED TO MONITOR THESE)
Once you’ve validated your product & creative, we can migrate to manual bidding.
In each ad group, we’ll add 3 pieces of creative.
Ideally, these would be 3 completely different ads.
If you can’t do that, the most important change is the hook (visual & audio) as this is the biggest variable in ad performance.
To get ideas for creative, check these TikTok Ad Templates.
Select dynamic CTAs.
We’ve tested this on multiple clients since its release and it improves results every time.
Submit your ads for review.
That’s it.
You’ve been spoonfed a step-by-step guide on how to make money.
There are people right now charging hundreds if not thousands of dollars for the information.
If you liked this post, Thank him.