{"id":294,"date":"2022-10-12T20:01:49","date_gmt":"2022-10-12T14:31:49","guid":{"rendered":"https:\/\/super-ali.com\/blog\/?p=294"},"modified":"2022-10-12T20:01:50","modified_gmt":"2022-10-12T14:31:50","slug":"capture-more-emails-on-exit-pop-up-without-offering-discount","status":"publish","type":"post","link":"http:\/\/super-ali.com\/blog\/capture-more-emails-on-exit-pop-up-without-offering-discount\/","title":{"rendered":"Capture more emails on exit pop-up without offering discount"},"content":{"rendered":"\n<p>In this thread, Helen has shown different examples to capture an email without offering 10% off discount coupon.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Most eCommerce stores don\u2019t test their pop ups enough \u274c<br><br>If your pop up is a generic 10% off with email capture, you&#39;re leaving money behind!<br><br>Here are 7 of my favorite examples to get you started (even if you don\u2019t want to offer a discount).<br><br>\ud83e\uddf6 A THREAD<\/p>&mdash; Helen Guo (@HelenGuo_) <a href=\"https:\/\/twitter.com\/HelenGuo_\/status\/1575582537715326976?ref_src=twsrc%5Etfw\">September 29, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2>Yes\/No Pop Up<\/h2>\n\n\n\n<p>This is the pop up I use for my own brand Schoolyard Snacks. <\/p>\n\n\n\n<p>After testing over 100+ pop ups, this has converted the best for us.<\/p>\n\n\n\n<p>The reason this works is because instead of asking users for their email immediately, we ask for a micro-commitment first.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"709\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-SQVEAEKM_l-1024x709.jpeg\" alt=\"\" class=\"wp-image-295\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-SQVEAEKM_l-1024x709.jpeg 1024w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-SQVEAEKM_l-300x208.jpeg 300w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-SQVEAEKM_l-768x532.jpeg 768w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-SQVEAEKM_l.jpeg 1306w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Gamification Pop Up<\/h2>\n\n\n\n<p>I love this example from Green Chef. <\/p>\n\n\n\n<p>Gamification invites more engagements with a pop up, but you do tend to see lower conversion rates from those leads. <\/p>\n\n\n\n<p>Test to see if the increase in engagements offsets the lower conversion rates from your leads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"981\" height=\"1024\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-qtUAAAl2A3-981x1024.jpeg\" alt=\"\" class=\"wp-image-296\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-qtUAAAl2A3-981x1024.jpeg 981w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-qtUAAAl2A3-287x300.jpeg 287w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-qtUAAAl2A3-768x802.jpeg 768w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X-qtUAAAl2A3.jpeg 1316w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><\/figure>\n\n\n\n<h2>Free Digital Content<\/h2>\n\n\n\n<p>Here&#8217;s an example from Kinobody. <\/p>\n\n\n\n<p>What I love about free content is it doesn\u2019t cut into your margin at all.<\/p>\n\n\n\n<p>Plus, it provides an opportunity to educate and nurture your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"767\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X_FlVQAAyXf8-1024x767.jpeg\" alt=\"\" class=\"wp-image-297\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X_FlVQAAyXf8-1024x767.jpeg 1024w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X_FlVQAAyXf8-300x225.jpeg 300w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X_FlVQAAyXf8-768x576.jpeg 768w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X_FlVQAAyXf8-1536x1151.jpeg 1536w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X_FlVQAAyXf8-1568x1175.jpeg 1568w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2X_FlVQAAyXf8.jpeg 1604w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Free Gift with Purchase<\/h2>\n\n\n\n<p>Here\u2019s an example from Cariuma offering a free pair of extra insoles.<\/p>\n\n\n\n<p>This is another great idea if you don\u2019t want to offer a discount.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1021\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAWKVIAAtrSO-1024x1021.jpeg\" alt=\"\" class=\"wp-image-298\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAWKVIAAtrSO-1024x1021.jpeg 1024w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAWKVIAAtrSO-300x300.jpeg 300w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAWKVIAAtrSO-150x150.jpeg 150w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAWKVIAAtrSO-768x765.jpeg 768w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAWKVIAAtrSO.jpeg 1208w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Giveaway<\/h2>\n\n\n\n<p>Here\u2019s an example from Ka&#8217;Chava.<\/p>\n\n\n\n<p>Giveaways tend to invite more engagements (because everyone wants free stuff), but with lower conversion rates.<\/p>\n\n\n\n<p>So again, you\u2019ll need to test to see if the increase in engagements offsets the lower conversion rates for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"645\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAxnUAAAoVnw-1024x645.jpeg\" alt=\"\" class=\"wp-image-299\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAxnUAAAoVnw-1024x645.jpeg 1024w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAxnUAAAoVnw-300x189.jpeg 300w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAxnUAAAoVnw-768x484.jpeg 768w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAxnUAAAoVnw-1536x967.jpeg 1536w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAxnUAAAoVnw-1568x987.jpeg 1568w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YAxnUAAAoVnw.jpeg 1674w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Free Shipping<\/h2>\n\n\n\n<p>Here&#8217;s an example from Jones Road.<\/p>\n\n\n\n<p>Free shipping can be an attractive offer without having to offer a straight discount.<\/p>\n\n\n\n<p>This example is also great because it asks an additional qualifier question, which I\u2019ve seen can improve conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"777\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YBObVQAEqFTh-1024x777.jpeg\" alt=\"\" class=\"wp-image-300\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YBObVQAEqFTh-1024x777.jpeg 1024w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YBObVQAEqFTh-300x228.jpeg 300w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YBObVQAEqFTh-768x583.jpeg 768w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YBObVQAEqFTh-1536x1166.jpeg 1536w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YBObVQAEqFTh-1568x1190.jpeg 1568w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/10\/Fd2YBObVQAEqFTh.jpeg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you only take away one lesson from this post, it&#8217;s that you should TEST your pop ups!<\/p>\n\n\n\n<p>There is no one size fits all pop up that works the best for all brands. It comes down to your traffic, your audience, your offer, etc.<\/p>\n\n\n\n<p>Now get TESTING! \ud83d\udcc8\ud83d\udcc8<\/p>\n\n\n\n<p>If you liked this post, make sure to thank <a href=\"https:\/\/twitter.com\/HelenGuo_\" target=\"_blank\" rel=\"noreferrer noopener\">Helen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this thread, Helen has shown different examples to capture an email without offering 10% off discount coupon. Yes\/No Pop Up This is the pop up I use for my own brand Schoolyard Snacks. After testing over 100+ pop ups, this has converted the best for us. The reason this works is because instead of&hellip; <a class=\"more-link\" href=\"http:\/\/super-ali.com\/blog\/capture-more-emails-on-exit-pop-up-without-offering-discount\/\">Continue reading <span class=\"screen-reader-text\">Capture more emails on exit pop-up without offering discount<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capture more emails on exit pop-up without offering discount - Super-Ali Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/super-ali.com\/blog\/capture-more-emails-on-exit-pop-up-without-offering-discount\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capture more emails on exit pop-up without offering discount\" \/>\n<meta property=\"og:description\" content=\"In this thread, Helen has shown different examples to capture an email without offering 10% off discount coupon. 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Yes\/No Pop Up This is the pop up I use for my own brand Schoolyard Snacks. After testing over 100+ pop ups, this has converted the best for us. 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