{"id":259,"date":"2022-07-29T15:48:00","date_gmt":"2022-07-29T10:18:00","guid":{"rendered":"https:\/\/super-ali.com\/blog\/?p=259"},"modified":"2022-07-29T15:48:02","modified_gmt":"2022-07-29T10:18:02","slug":"why-you-shouldnt-optimise-for-the-thumb-stop-ratio","status":"publish","type":"post","link":"http:\/\/super-ali.com\/blog\/why-you-shouldnt-optimise-for-the-thumb-stop-ratio\/","title":{"rendered":"Why you shouldn&#8217;t optimise for the Thumb Stop Ratio?"},"content":{"rendered":"\n<p>Fireteam shared their approach in this thread:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ok I have to say something&#8230;.<br><br>There is a creative metric that some of you are optimizing for and it&#39;s ruining your ads performance.\ud83d\udcc9<br><br>It&#39;s called the Thumb Stop Ratio.<br><br>We need to \ud83d\uded1STOP\ud83d\uded1 with the weird, wacky, and wild thumb stops. Let me show you the data&#8230;<\/p>&mdash; \ud83d\udd25 FireTeam: An agency on fire&#8230; (@HireFireTeam) <a href=\"https:\/\/twitter.com\/HireFireTeam\/status\/1551915238060072960?ref_src=twsrc%5Etfw\">July 26, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Here is the data on ad with a crazy thumb stop. <\/p>\n\n\n\n<p>They are lighting the product on fire. It&#8217;s wild. <\/p>\n\n\n\n<p>The Thumb Stop Ratio is 64%! <\/p>\n\n\n\n<p>That&#8217;s an insane number at that level of spend. <\/p>\n\n\n\n<p>A successful ad right?&#8230; well&#8230; what&#8217;s that other metric?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"539\" height=\"116\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmC_RbXoAIpIKR.png\" alt=\"\" class=\"wp-image-260\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmC_RbXoAIpIKR.png 539w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmC_RbXoAIpIKR-300x65.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure>\n\n\n\n<p>Oh.. that&#8230;. It&#8217;s called the Hold Rate. A custom metric. <\/p>\n\n\n\n<p>Basically, the % of people that got FROM 3 seconds to 15 seconds.<\/p>\n\n\n\n<p>15% is not good. <\/p>\n\n\n\n<p>64% of people stopped&#8230; then 85% of people were like &#8220;this ain&#8217;t it chief&#8221; and scrolled. <\/p>\n\n\n\n<p>If you want clicks, bump up that Hold Rate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"310\" height=\"172\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmDlwcWAAEcZpQ.png\" alt=\"\" class=\"wp-image-261\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmDlwcWAAEcZpQ.png 310w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmDlwcWAAEcZpQ-300x166.png 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/figure>\n\n\n\n<p>Here is the data on another ad with the same level of spend. <\/p>\n\n\n\n<p>The thumbstop is worse&#8230; but still good. <\/p>\n\n\n\n<p>That hold rate tho&#8230; People stopped then were INTO it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"584\" height=\"112\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEASUXkAEyME2.png\" alt=\"\" class=\"wp-image-262\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEASUXkAEyME2.png 584w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEASUXkAEyME2-300x58.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>Both ads are over a minute long. Here is the view charts for both.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"921\" height=\"444\" data-id=\"263\"  src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEgYHXoAAwRYJ.jpeg\" alt=\"\" class=\"wp-image-263\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEgYHXoAAwRYJ.jpeg 921w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEgYHXoAAwRYJ-300x145.jpeg 300w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEgYHXoAAwRYJ-768x370.jpeg 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"917\" height=\"443\" data-id=\"264\"  src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEc4EXwAMJwHj.jpeg\" alt=\"\" class=\"wp-image-264\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEc4EXwAMJwHj.jpeg 917w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEc4EXwAMJwHj-300x145.jpeg 300w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/07\/FYmEc4EXwAMJwHj-768x371.jpeg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The ad with the KILLER thumb stop has 11% of people left at 15 seconds. <\/p>\n\n\n\n<p>The ad with the worse thumbstop but KILLER hold rate has 29% of people left at 15 seconds. <\/p>\n\n\n\n<p>Those CPA&#8217;s too. So what&#8217;s up here?<\/p>\n\n\n\n<p>The thumb stop is key, obviously but it NEEDS TO BE CONNECTED TO THE REST OF THE AD. <\/p>\n\n\n\n<p>It&#8217;s the most important 3s of the ad so why WASTE it on something that isn&#8217;t related to the angle?<\/p>\n\n\n\n<p> A no-context thumbstop effectively STARTS the ad at 3 sec, when half the people are left.<\/p>\n\n\n\n<p>Are you looking for thumbstops or clicks to your website? <\/p>\n\n\n\n<p>The people who CLICK are the people who STICK around. <\/p>\n\n\n\n<p>Who absorb the content. <\/p>\n\n\n\n<p>Not the people who were tricked into stopping. <\/p>\n\n\n\n<p>If you liked the post, make sure to thank <a href=\"https:\/\/twitter.com\/HireFireTeam\/status\/1551915238060072960\" target=\"_blank\" rel=\"noreferrer noopener\">FireTeam<\/a><a href=\"https:\/\/twitter.com\/HireFireTeam\/status\/1551916969871417348\/photo\/1\"><\/a><a href=\"https:\/\/twitter.com\/HireFireTeam\/status\/1551916532770414592\/photo\/1\"><\/a><a href=\"https:\/\/twitter.com\/HireFireTeam\/status\/1551915906892185601\/photo\/1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fireteam shared their approach in this thread: Here is the data on ad with a crazy thumb stop. They are lighting the product on fire. It&#8217;s wild. The Thumb Stop Ratio is 64%! That&#8217;s an insane number at that level of spend. A successful ad right?&#8230; well&#8230; what&#8217;s that other metric? Oh.. that&#8230;. It&#8217;s called&hellip; <a class=\"more-link\" href=\"http:\/\/super-ali.com\/blog\/why-you-shouldnt-optimise-for-the-thumb-stop-ratio\/\">Continue reading <span class=\"screen-reader-text\">Why you shouldn&#8217;t optimise for the Thumb Stop Ratio?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why you shouldn&#039;t optimise for the Thumb Stop Ratio? - Super-Ali Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/super-ali.com\/blog\/why-you-shouldnt-optimise-for-the-thumb-stop-ratio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you shouldn&#039;t optimise for the Thumb Stop Ratio?\" \/>\n<meta property=\"og:description\" content=\"Fireteam shared their approach in this thread: Here is the data on ad with a crazy thumb stop. They are lighting the product on fire. It&#8217;s wild. The Thumb Stop Ratio is 64%! That&#8217;s an insane number at that level of spend. A successful ad right?&#8230; well&#8230; what&#8217;s that other metric? Oh.. that&#8230;. 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