{"id":201,"date":"2022-05-01T18:04:29","date_gmt":"2022-05-01T12:34:29","guid":{"rendered":"https:\/\/super-ali.com\/blog\/?p=201"},"modified":"2022-05-01T18:18:07","modified_gmt":"2022-05-01T12:48:07","slug":"case-study-1800-new-customers-in-a-day-with-google-tiktok-ads","status":"publish","type":"post","link":"http:\/\/super-ali.com\/blog\/case-study-1800-new-customers-in-a-day-with-google-tiktok-ads\/","title":{"rendered":"[Case Study] 1,800+ new customers in a day with Google &#038; TikTok Ads"},"content":{"rendered":"\n<p>Manual CPC shared how He acquired 1800+ customers at $7.4 per customer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I acquired 1,800+ new customers in one day with Google Ads &amp; TikTok Ads ONLY!<br><br>I paid $7.4 per customer<br><br>Here&#39;s how I did it &gt;&gt;&gt; ( THREAD )\ud83e\uddf5 <a href=\"https:\/\/t.co\/rv32mueLlD\">pic.twitter.com\/rv32mueLlD<\/a><\/p>&mdash; Manual CPC (@ManualCPC) <a href=\"https:\/\/twitter.com\/ManualCPC\/status\/1519030970904715265?ref_src=twsrc%5Etfw\">April 26, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><strong>One Product Keyword Method: <\/strong><\/p>\n\n\n\n<p>After researching viral trends, I started by creating a one-product store by utilizing the <a href=\"https:\/\/keywordseverywhere.com\/?utm_source=super-ali.com\" target=\"_blank\" rel=\"noreferrer noopener\">keywords everywhere chrome extension<\/a>. <\/p>\n\n\n\n<p>I purchased a domain to match the main product keywords. then I generated cold traffic by targeting that keyword.<\/p>\n\n\n\n<p><strong>Campaign Setup: <\/strong><\/p>\n\n\n\n<p>I start on Manual CPC with extremely low bids on popular keywords. <\/p>\n\n\n\n<p>If you created a one-product store to match the product keyword, your quality scores will help by allowing you to rank #1 on Google. <\/p>\n\n\n\n<p>Your CPC bid X Your Quality score = Your Ad Rank.<\/p>\n\n\n\n<p><strong>Scaling to an open budget: <\/strong><\/p>\n\n\n\n<p>On this campaign, I will scale it until it has an open budget, meaning that the budget will reach the maximum search impressions. <\/p>\n\n\n\n<p>In this case study, I was only using search ads on my stores and I ended up using TikTok ads later on one store.<\/p>\n\n\n\n<p><strong>Building Systems: <\/strong><\/p>\n\n\n\n<p>Once one store is producing profitable sales consistently, I started building systems to automate the fulfilment. <\/p>\n\n\n\n<p>I created a group chat with my VA and my agent on Skype, they discuss any size changes or any product replacements<\/p>\n\n\n\n<p><strong>Scaling Horizontal: <\/strong><\/p>\n\n\n\n<p>One-Product stores targeting profitable keywords are cash cows. <\/p>\n\n\n\n<p>Once I scaled to the maximum search impressions, I set a Target ROAS bidding strategy to automate the ROAS, and move on to building another store to get more search impressions.<\/p>\n\n\n\n<p><strong>Proving more concepts: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"716\" height=\"1024\" src=\"https:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/05\/FRSnD-lXMAAgn9O-716x1024.jpeg\" alt=\"\" class=\"wp-image-203\" srcset=\"http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/05\/FRSnD-lXMAAgn9O-716x1024.jpeg 716w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/05\/FRSnD-lXMAAgn9O-210x300.jpeg 210w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/05\/FRSnD-lXMAAgn9O-768x1099.jpeg 768w, http:\/\/super-ali.com\/blog\/wp-content\/uploads\/2022\/05\/FRSnD-lXMAAgn9O.jpeg 1072w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/figure>\n\n\n\n<p>Before acquiring 1,800+ customers in a day, I had to prove multiple concepts on the same stripe account. <\/p>\n\n\n\n<p>I created multiple stores and rinse and repeated my methods on Google Ads until I had over 5 stores at once doing $1,000+ per day in sales.<\/p>\n\n\n\n<p><strong>Setting up the backend: <\/strong><\/p>\n\n\n\n<p>I set up SMS marketing and started working with an email marketing agency to help produce an extra 20% of sales from emails. <\/p>\n\n\n\n<p>It was totally worth it since this automated email marketing and all I had to do was focus on the Google Ads Management<\/p>\n\n\n\n<p><strong>Google Optimize: <\/strong><\/p>\n\n\n\n<p>I started to split test higher offers and bundles since I typically start with the lowest possible pricing. <\/p>\n\n\n\n<p>Google Optimize allows you to A\/B split test landing pages to find the best performing offer or angle.<\/p>\n\n\n\n<p><strong>Offer Testing Success: <\/strong><\/p>\n\n\n\n<p>One of the split tests was incentivizing a higher AOV and it really helped me gain confidence that my website was the best possible website selling this product. <\/p>\n\n\n\n<p>At this point, I was ready to invest in content to take this store to the next level.<\/p>\n\n\n\n<p><strong>Purchasing Content: <\/strong><\/p>\n\n\n\n<p>I contacted a good friend of mine who has a studio to shoot professional content. <\/p>\n\n\n\n<p>He has one of the best video production guys in the world so I knew it was worth investing thousands of dollars into. Here&#8217;s where things get crazy!<\/p>\n\n\n\n<h2>Launching on TikTok : <\/h2>\n\n\n\n<p>One day before the $35,000+ day, it was my first day ever using the TikTok Ads manager. <\/p>\n\n\n\n<p>I Immediately set up a cost cap campaign with a $50 budget. <\/p>\n\n\n\n<p>When I woke up, it had a 6$ CPA, I raised the budget and spent $984.03 on the first day.<\/p>\n\n\n\n<p><strong>Bid Testing Strategy: <\/strong><\/p>\n\n\n\n<p>I set up multiple cost caps after doing a fair ad test to scale the best creatives and find winning bids. <\/p>\n\n\n\n<p>I duplicated the adgroup multiple times to test bids from $7-10. <\/p>\n\n\n\n<p>I spent $8,854 on TikTok Ads that day and Google ads Spent $4,683.89.<\/p>\n\n\n\n<p>The lesson is, once you prove a concept, Re-invest your profits to go multi-channel! Never be complacent and constantly look for areas of growth.<\/p>\n\n\n\n<p>If you got a good value from this post, make sure to thank <a href=\"https:\/\/twitter.com\/ManualCPC\" target=\"_blank\" rel=\"noreferrer noopener\">Manual CPC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manual CPC shared how He acquired 1800+ customers at $7.4 per customer. One Product Keyword Method: After researching viral trends, I started by creating a one-product store by utilizing the keywords everywhere chrome extension. I purchased a domain to match the main product keywords. then I generated cold traffic by targeting that keyword. Campaign Setup:&hellip; <a class=\"more-link\" href=\"http:\/\/super-ali.com\/blog\/case-study-1800-new-customers-in-a-day-with-google-tiktok-ads\/\">Continue reading <span class=\"screen-reader-text\">[Case Study] 1,800+ new customers in a day with Google &#038; TikTok Ads<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Case Study] 1,800+ new customers in a day with Google &amp; TikTok Ads - Super-Ali Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/super-ali.com\/blog\/case-study-1800-new-customers-in-a-day-with-google-tiktok-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Case Study] 1,800+ new customers in a day with Google &amp; TikTok Ads - Super-Ali Blog\" \/>\n<meta property=\"og:description\" content=\"Manual CPC shared how He acquired 1800+ customers at $7.4 per customer. 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