{"id":154,"date":"2022-02-19T13:50:34","date_gmt":"2022-02-19T08:20:34","guid":{"rendered":"https:\/\/super-ali.com\/blog\/?p=154"},"modified":"2022-02-19T13:50:36","modified_gmt":"2022-02-19T08:20:36","slug":"5-whys-to-find-angles-and-write-copy-with-examples","status":"publish","type":"post","link":"http:\/\/super-ali.com\/blog\/5-whys-to-find-angles-and-write-copy-with-examples\/","title":{"rendered":"&#8220;5 whys&#8221; to find angles and write copy [with examples]"},"content":{"rendered":"\n<p>Mark wrote about 5 whys in this thread.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The key to writing great copy is going as *deep* as possible.<br><br>You want to:<br><br>-Break your offer into features<br>-Break features into benefits<br>-Break benefits into surface emotions<br>-Break surface emotions into deep emotions<br><br>I do this with the \u201c5 Whys\u201d technique.<br><br>Steal it from me \ud83d\udc47<\/p>&mdash; Mark William | FB Ads King (@immarkwilliam) <a href=\"https:\/\/twitter.com\/immarkwilliam\/status\/1450086576839610381?ref_src=twsrc%5Etfw\">October 18, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 id=\"first-a-definition\">First, a definition: <\/h2>\n\n\n\n<p>The \u201c5 Whys\u201d technique involves asking \u201cwhy\u201d 5 times. <\/p>\n\n\n\n<p>It\u2019s a great way to get to the core of an issue and understand it completely. <\/p>\n\n\n\n<p>Each \u201cwhy\u201d peels off a layer, and when you do it 5 times, you get to the deepest level.<\/p>\n\n\n\n<p>In the context of copywriting and marketing, asking \u201cwhy\u201d 5 times helps you find\u2026 <\/p>\n\n\n\n<ol><li>Your offer\u2019s top benefits <\/li><li>Your customers\u2019 top pain points <\/li><li>Angles that resonate on a deep level In other words, it helps you go from boring features to profound emotions.<\/li><\/ol>\n\n\n\n<h2 id=\"let-s-do-a-weight-loss-product-example\">Let\u2019s do a weight loss product example. <\/h2>\n\n\n\n<p>Why do customers want it? <br>To lose weight. <\/p>\n\n\n\n<p>Why? <br>They want to be healthier. <\/p>\n\n\n\n<p>Why? <br>They want to feel more energetic. <\/p>\n\n\n\n<p>Why? <br>They feel unhappy right now. <\/p>\n\n\n\n<p>Why? <br>They feel like they\u2019re failing themselves.<\/p>\n\n\n\n<h2 id=\"here-s-another-for-an-investing-course\">Here\u2019s another for an investing course. <\/h2>\n\n\n\n<p>Why do customers want it? <br>Investing is confusing. <\/p>\n\n\n\n<p>Why? <br>There are too many strategies. <\/p>\n\n\n\n<p>Why? <br>There are too many sources of information. <\/p>\n\n\n\n<p>Why? <br>Financial stability is something many people want. <\/p>\n\n\n\n<p>Why? <br>They want to avoid fear and pain.<\/p>\n\n\n\n<p>Once you have the answers to these questions, you can use them to come up with the perfect ads\/copy. <\/p>\n\n\n\n<p><strong>For our first example,<\/strong> we could hit the \u201cfailing themselves\u201d angle hard and position the product as a way to gain confidence and self-actualization.<\/p>\n\n\n\n<p>No matter what you sell, you can go through this exercise. <\/p>\n\n\n\n<p>Ask why, then do it again, then do it 3 more times. <\/p>\n\n\n\n<p>I bet you\u2019ll find some angles that hit a lot harder than the most obvious ones.<\/p>\n\n\n\n<p>Here are the crucial lessons to understand\u2026 <\/p>\n\n\n\n<ol><li>If you want to persuade and convert, you need to inspire emotion. <\/li><li>Boring descriptions of what your product does won\u2019t do that. <\/li><li>Asking why 5 times can peel your offer back and reveal amazing angles.<\/li><\/ol>\n\n\n\n<p>Make sure to thank <a href=\"https:\/\/twitter.com\/immarkwilliam\" target=\"_blank\" rel=\"noreferrer noopener\">Mark<\/a> if you liked this post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark wrote about 5 whys in this thread. First, a definition: The \u201c5 Whys\u201d technique involves asking \u201cwhy\u201d 5 times. It\u2019s a great way to get to the core of an issue and understand it completely. Each \u201cwhy\u201d peels off a layer, and when you do it 5 times, you get to the deepest level.&hellip; <a class=\"more-link\" href=\"http:\/\/super-ali.com\/blog\/5-whys-to-find-angles-and-write-copy-with-examples\/\">Continue reading <span class=\"screen-reader-text\">&#8220;5 whys&#8221; to find angles and write copy [with examples]<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;5 whys&quot; to find angles and write copy [with examples] - Super-Ali Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/super-ali.com\/blog\/5-whys-to-find-angles-and-write-copy-with-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;5 whys&quot; to find angles and write copy [with examples] - Super-Ali Blog\" \/>\n<meta property=\"og:description\" content=\"Mark wrote about 5 whys in this thread. First, a definition: The \u201c5 Whys\u201d technique involves asking \u201cwhy\u201d 5 times. It\u2019s a great way to get to the core of an issue and understand it completely. 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