Liran has shared the full guide in this thread
Cheap Traffic Arbitrage:
Google does NOT understand how to price traffic when a new product keyword is invented.
This is traffic arbitrage because the search impressions are increasing faster than competitors.
Getting on products early will allow 80-97%+ search impression share.
Sourcing an agent from day 1:
Here is how to find an agent without using an expensive middleman.
Find a hot product that is generating 100s of orders per day on aliexpress & message 20-30 suppliers with this script.
You can slightly reword it to match your needs.
Which shipping lines to use?
I like to use Yunexpress or yanwen special line.
My agent will ship daily orders with a special line to a USA warehouse, then it will ship via USPS.
USPS takes 6-8 days to arrive to customers after the goods arrive in the USA warehouse.
One product keyword domain method:
The one product keyword domain method allows you to name your store after the product, resulting in 10/10 Quality Score most times.
Exp. CTR, Landing page exp., & Ad relevance are 3 important metrics to determine your Quality Score.
Initial Launch Strategy:
I set up my first campaign at 20$ targeting brand search, My second campaign was SKAGs at 50$ daily budget.
We will be starting with only targeting united states.
Bidding strategy: Manual CPC.
I do not check “enhanced CPC”.
Keyword Research:
Use google keyword planner and type in keywords to get more ideas.
Plug in competitor sites to get more keyword ideas.
Type these keywords into Google to get recommendations.
And utilize keywords everywhere to identify trends in search volume.
AdwordsWrapper:
I use a site called AdWords Wrapper to set up my keyword match types.
You want to target broad phrase and exact matches.
Broad match and exact match did the majority of the spending for me.
All 3 Match types were profitable for me.
Responsive Search Ads Template:
In headline 1, I always have the product keyword.
Some examples of a good Headline 1 would be
“#1 Product Keyword”
“The Official Product Keyword”
Then I follow it up with 2 more benefits at least, you can add up to 15 headlines.
Responsive Search Ads Template:
In description 1 make sure to include the keyword you are targeting.
This will make it POP up in BOLD (See image attatched).
Doing this will give you a massive advantage!
Sprinkle some keywords into the second description and apply social proof.
Pinning Best Practices:
NEVER pin more than 1 headline/description.
Even pinning one headline and description is a lot since it gives google less control.
I only pin the first headline and first description since it contains the product keyword, and I prefer that at the top.
Setting up extensions:
Boost your CTR with extensions… to skip the guesswork, here is proven data showing you what works.
Sitelink extensions tends to be the best for e-commerce, Image extensions and dynamic images are also very interesting and worth implementing.
Adding Negative Keywords:
You want to have a universal negative keyword that can be applied to any product.
Eventually, you can build negative keywords based off of specific keyword categories, for example: “competitors list”.
Finding the CPC Sweet Spot:
On day 1, I started with 0.2 CPC and it spent full budget.
So I knew I could get away with low bids.
My perfect bid ended up being around 0.44-0.42 range after thorough testing.
Pick a bid that can provide you 20%+ profit every day.
$100k First 30 days:
I was able to do $100k in sales in the first 30 days.
It is only possible due to finding CPC sweet spot + optimizing.
Age – Set bid adjustments per age
Gender – Set bid adjustments per gender
Audiences – Optimize any audiences on observation
Segmenting Campaigns by intent:
I put the highest intent keywords into a “Focused Terms Campaign” with a Target ROAS, automated bidding strategy.
This allowed the account to gain more consistency and eventually reach $10,000 days just from cold search ads.
RSLA for 10-100 ROAS:
Achieve 10-100 ROAS by setting up a search campaign with targeting options for your warm audiences.
When you are scaling, you must implement RM strategy.
Also dabble into display/discovery if you are very profitable, but search will always work ofc.
Lowering COGs once again:
I always like to tell my agent, my profit is low, so they are forced to give me cheaper COGs.
Even if you are netting 30%, tell your agent you are struggling, and you can do more volume if they provide you with discounts.
Adding Bundles to the site:
I test a buy 2 get 1 FREE offer and it boosted AOV.
This helped with scaling since it was an extremely low ticket product that relied on high Quality Score and low CPAs in order to achieve results.
Implementing Backend:
Get your Emails to 20% even if its a one-product store.
Get your SMS to 10%+, if you suck at both, outsource it.
You can setup the upsells yourself and be extremely successful most times.
Upsell the same product with a discount, it works like a charm.
Thank you cards:
Implement thank you cards with a STRONG call to action telling the prospect to text a keyword to your phone number for a discount.
You can also implement a QR code and build a custom one for FREE, if you want to auto-apply a discount on delivery.
Improving content:
I started to film some content myself and buy content in order to have better videos, images, and gifs on the website.
Eventually I took this store to TikTok and it did amazing, but i excluded that date range for this specific case study.
Why did this work so well?
- Search volume was trending upwards (Demand)
- Aliexpress orders was trending upwards (Demand)
- All of the competitors websites were terrible.. (Opportunity)
- I put more effort into my website than anyone else in the niche
- The keywords i’m targeting are relevant (10%+ ctr)
- DIDN’T do a general store..
- Instead of targeting “shoes” for example, find something more specific. If your landing page can match the exact product the user is looking for, it will convert!
If you enjoyed this post, make sure to thank Liran.